Article Tag: UNWTO

HERE’S WHAT YOU NEED TO KNOW ABOUT PAID REVIEW FRAUD

HERE’S WHAT YOU NEED TO KNOW ABOUT PAID REVIEW FRAUD

Thu 15th November 2018

A landmark ruling over fake TripAdvisor reviews in Italy, known as paid review fraud, has resulted in the world’s first prosecution and the likelihood is this will happen in Scotland. What do hoteliers need to know about this, and what can they do to look out for and report this type of activity in the meantime? Jason Caddy reports.